I am a small-town vendor in Red Oak NC (population of 3600 give or take a few). In 1998 I used to set up a food booth selling gyros, cheesesteaks, and sausage dogs at festivals. I created a sauce to go over my gyros and everyone said it was the best around. Every year people would tell us they were waiting all year to get another gyro. In 1999 hurricane Floyd took everything from us, so we had no more shows after that. The sauce remained a family/friend get together special, everyone enjoyed it, we would use it for gyros and as a dip for chips & veggies, it kept going from there and no matter what we were required to bring the chips and the dip "the gyro sauce" to all the gatherings. Since then, we have created 15 flavors but decided to launch off with 3 (Original, Cheesy Garlic & Jalapeno) How did we come up with Jammin Jays Dip Mix as a name? Every time our family would get together my nephew James would say Uncle Jay your dip is Jammin. James was in the Army and when he came back from Iraq on November 26, 2012, he took his life - he is the reason the back of the package has a END22 logo. END22 is the nonprofit organization that my brother Billy started to help our soldiers recover from the psychological wounds of war. My nephew "James" is the creator of the name brand. Our logo was created by my daughter in law Megan, I wanted something simple and unique to us - she drew the Jammin Jay’s man freehand - and we loved its look simplistic and unique.